Good Idea! Now find a better one.

We talked before about cell phone companies’ penchant for bragging about their networks, while literally offering nothing to help with reception problems in the home.

Is this not an opportunity? Improving reception in people homes, expanding the reach of your network while providing greater service? Wouldn’t this reinforce the notion that your “network” is more reliable and do it more convincingly than some “Independent Study” by a nameless research group?

A scholar and a gentleman by the name of Graeme West knocked out a solution where his carrier, T-Mobile, surely wasn’t interested. He wanted reception in his bedroom, let’s face it he’s greedy, so he built his own antenna.

It doesn’t take much to “see” the opportunity here. But it makes it a lot easier to roll your eyes when a cell carrier brags about the network but won’t help you get reception in your own house.