Good Idea! Now find a better one.

This post on the process of lead generation is quite good. It reminded me of a larger question that we are wrestling with. What makes a business process good?

Yes it must produce results but there are some processes that produce results sometimes and nothing at other times - imagine a process for creating hype.

Let’s just start with this: A good process is one that inevitably produces results.

Put some apple seeds in the ground, give them water and sun and prune appropriately and you will get apples. With that process it’s inevitable.

So it is with business. The next question is: How do you take your current processes and turn them into “inevitable” processes?